Immersive Persuasive Games

Year
2019 – 2020
Role
Second Author
Goal
Examine the effects of immersion on gamers’ attitude and intention regarding a societal issue
Method
– Online experiment
Outcome
– Journal paper in Games and Culture
Ph.D. in Advertising

Year
2019 – 2020
Role
Second Author
Goal
Examine the effects of immersion on gamers’ attitude and intention regarding a societal issue
Method
– Online experiment
Outcome
– Journal paper in Games and Culture