Maral Abdollahi

Supposing is good, but finding out is better! – Mark Twain

I am a researcher who is passionate about advertising, consumer psychology, and emerging technologies.

I have extensive experience using various methods (i.e., online experiments, surveys) to study how consumers respond to different types of ad messages across different channels. My latest research examines how advertisers can leverage virtual and AI agents to promote brands and social issues.

Originally from Europe, I speak five languages and love exploring different cultures and cuisines. I also love movies, books, music, and photography.

Explore this site to learn more about me and my research.