Effects of Mood on Attention to Super Bowl Ads
Year
2019 – 2020
Role
Lead Researcher
Goal
Examine the effects of consumers’ positive vs. negative mood on their attention to Super Bowl ads
Methods
(1) Two-phase survey
(2) Computational method:
– Sentiment analysis of tweets
Outcome
– Conference paper at 2020 Association for Education in Journalism and Mass Communication (AEJMC)
Maral Abdollahi 